WHAT’S GOT
YOUR ATTENTION?
Change everything.
STOP PAYING ATTENTION TO THE WRONG THINGS.
Every day, some of your attention is wasted.
It can cost you time, money, performance, wellbeing, relationships and opportunity.
That’s your Attention Tax™.
Measure how much you’re paying, discover where it’s going and learn how to get more of it back.
YOUR FUTURE IS DETERMINED BY WHAT YOU PAY ATTENTION TO NEXT.
Attention shapes what you notice, choose, experience and become.
Attention determines what gets your time, thinking and best work.
Collective attention determines what gets prioritised, solved and built – and how effectively.
MAKE ATTENTION
VISIBLE.
ATTENTION TAX CALCULATOR™
Measure what your attention is costing you, and learn how to fix it.
ATTENTION PROFILER™
An organisational assessment to optimise individual and collective attention.
EXPERIENCES
Transformational keynotes, workshops, training and executive retreats.
THE BOOK
Mega Focus: Take Back Control. Join the Attention Revolution.
Released globally through Wiley.
THE ATTENTION ARCHITECT®
ADAM WILLIAMS
Adam Williams is The Attention Architect. For 30 years, he helped organisations capture attention.
Then he switched sides.
Today, Adam helps people and organisations reclaim and refocus their attention. He is the author of Mega Focus: Take Back Control. Join the Attention Revolution, and the creator of the Attention Tax™, Attention Tax Calculator™, Attention Profiler™, the Attention Identity Test™, and a growing body of work designed to help people and organisations create the future they want.
Jackie Furey is a clinical psychotherapist, relationship advisor and attention architect. She is a highly regarded and respected voice on the psychology of human behaviour, relationships and resilience.
Over the past 30 years, she has conducted more than 35,000 therapeutic sessions, giving her a unique insight into what guides our attention and how to take back control.
Jackie has delivered her acclaimed Programmed for Success presentations in more than 25 cities across five continents.
JACKIE FUREY
CENTRE OF ATTENTION™
Exercises, tools and resources to reveal, reclaim and refocus your attention.
Learn what your attention says about you.
Improvement through subtractive wisdom.
Are you making happiness hard to achieve?
MEGA FOCUS™
Join the Attention Revolution.
You want to perform at your best, build a successful career and live a satisfying life.
But your brain, your technology and the word are working against you – pulling your attention towards everything except what counts. Mega Focus lets you take back control and direct your attention to the future you want.
Published by Wiley · 28 October 2026
WHAT HAS YOUR ORGANISATION’S ATTENTION?
Organisations don't just compete for attention. They run on it. What people collectively notice, prioritise and ignore shapes performance, decisions, culture and what happens next.
Change organisational attention. Change organisational outcomes.
Harness the attention within your organisation through The Attention Architect®’s keynotes, workshops and organisational attention programs.
